Goal: Demonstrate leadership in solutions, innovations and opportunities for enhancing quality of life.
 

About the project

The campaign communicates the impact that UC Davis research, expertise and programs have on daily life. Whether you’re eating your breakfast, turning on a light, walking on the beach or doing countless other activities, UC Davis has had an impact on that moment and continues to work across multiple disciplines to enhance your quality of life. We address complex problems — from fetal surgery to managing water use to ocean acidification — and make a difference.