Goal: Produce a luxury gift set from a uniquely Davis product

About this project

A top-quality gift box containing flavored and extra-virgin olive oils and complementary flavored balsamics. It has a relatively high price point and is designed to appeal to the high-end food market.

We set a higher price point for this product than we had for comparable items in previous years. The sets were completely sold out (500 sets) within six months and a second run was ordered.